Whole world is focusing on health and fitness, so it is not a very surprising that the actors too very health conscious. To keep them healthy and to maintain a healthy lifestyle they are associating with various brands that promote health and well being. Actor Vivek Oberoi is also following these steps.
IchakDana is a food and beverages franchise Management Company. Being the brand ambassador of IchakDana, Vivek Oberoi claims to be the massive supporter of health and fitness. Vivek said, “I am a huge proponent of health and fitness and I take pride in being part of IchakDana. I chose this food chain as an investment choice based on the consideration that it is in sync with my philosophy of having healthy, hygienic and convenient food.”
“We are delighted to bring Vivek on board as the flag bearer of our brand and as an investor. His ideology as a fitness enthusiast with a passion for healthy food perfectly matches our line of thought and business philosophy. Vivek has a huge fan following and we look forward to his mass brand appeal for conveying our message,” said Sonya Chowdhry, who is the Director of IchakDana.
The brand also publicized their association by owning the franchise rights of the restaurants which is popularly known for their quick service–Cafe Udupi Ruchi and Chicken Xpress.